- Opportunity to enlarge customer base and minimise risk of over dependency on narrow range of products.
- Stronger position to sustain business during economic slowdowns.
New and Innovative Materials
- New materials have been developed to meet the functional, ergonomics and fashion requirements for sports shoes such as strength, pliability, weight and others.
- This provides an opportunity for manufacturers to continuously create excitement and demand for sport shoes.
New Design to Meet Changing Consumer Preferences
- Meeting changing and variety of customer demands are essential to ensure sustainability and growth.
- Manufacturers with in-house design capabilities are in a strong position to leverage on these opportunities.