Structure of the Footwear Industry
In general, the footwear industry comprises of six segments as illustrated in the diagram below. We design and manufacture various types of court sports shoes (such as basketball shoes, volleyball shoes and badminton shoes) as well as casual/leisure sports shoes (such as hiking shoes and casual walking shoes).
Vertical Structure of the Footwear Industry
Maxwell operates within the midstream segment of the footwear industry. We design and manufacture various types of sport shoes on an OEM and ODM basis for the domestic and international market. Unlike downstream players such as Fila, Mizuno, Diadora and others, we do not retail sport shoes under our own brand. Instead, some of these players are our clients and we produce sport shoes that are sold under their respective brand names.